Three guys formerly with the Israeli military cyber unit have now found a way to locate an individual’s digital footprint as well as ways to delete your digital existence entirely.
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Together they’ve found a company dubbed Mine, and make use of AI to show users where their info is being stored, for instance, how an online e-commerce company stores your data after a recent purchase made on their site.
Reported first by AFP, their technology has already been used by a million people across the globe with over 10 million ‘right to be forgotten’ requests sent to companies from the aforementioned platform.
Mine came into existence right after the EU’s GDPR (General Data Protection Regulation) set the rights for users that included deletion of personal data shared on a particular website for limited use.
Mine’s AI tech scans the email subject lines of a specific user to detect hotspots where data can be stored. Based on this, individuals are asked which info they’d like to be deleted. They also then make use of an email template made by Mine to execute their ‘right to be forgotten’.
But it’s easier said than done
However, the feat isn’t perfect. Lawyer Omer Tene, co-founder of the Israel Tech Policy Institute has cautioned that it is a complicated technical exercise and there are several misses along the way too.
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Some companies cannot really delete information such as blockchain or financial records that are often kept for tax purposes. Even the information that can be deleted is segregated based on varying diseases of identifiability.
According to Tene, due to these challenges, it is almost impossible to deliver on a promise from both the consumer side as well as the corporate side to allow deletion simply at the press of a button.
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