September 22, 2023

Home Renovation Interest Continues with Bolder Color Choices and Severe Weather Concerns, an Annual Survey of U.S. Homeowners Reveals

James Hardie’s yr-finish property owner survey reveals that homeowners continue to drive residence renovation desire…

James Hardie’s yr-finish property owner survey reveals that homeowners continue to drive residence renovation desire and lead the way with bolder coloration options

From defense in opposition to intense weather to basically needing a fresh new appear, James Hardie once-a-year home-owner study reveals crucial motorists of renovation decisions

CHICAGO, Dec. 15, 2022 /PRNewswire/ — James Hardie Creating Products and solutions Inc. (James Hardie), the North American chief in fiber cement dwelling siding and exterior design solutions, announces the benefits of its once-a-year nationwide home-owner survey, revealing the year’s renovation demand from customers, exterior style traits, and the ongoing effect of critical climate gatherings.

Conducted by Wakefield Investigation, the survey disclosed distinct demographic development strains among U.S. homeowners–with youthful generations outspending their older counterparts and preferring daring color decisions. Even so, across the board, householders say their home’s exterior actually wants a facelift and that intense climate issues are factoring into their shelling out.

Weathering the Storm: House owners are proactively prepping their home’s exterior for excessive temperature functions 

Most house owners (58%) say they or anyone they know has experienced to maintenance or renovate a dwelling due to the fact of an extraordinary weather conditions party, up from 47% in 2021. Sensing the urgency of the situation, 85% say it is superior to act faster fairly than afterwards to make improvements to their home’s exteriors. In actuality, extra than 2 in 3 (68%) homeowners will probable get motion to update their property and safeguard versus weather conditions events in the future calendar year.

“When it comes to significant temperature security, fiber cement siding by James Hardie is the most effective selection for the reason that it is a tough, long-long lasting and small-maintenance content that assists protect from fireplace, humidity, pests and much more. No fiber cement is the exact same and James Hardie’s formulation contains proprietary additives that boost the products functionality, giving significant defense.” explained Jamal Saghir, Director of Items at James Hardie.

As was the situation with residence design preferences, there are regional nuances. Those people in the South (39%) and West (37%) ended up much more very likely to know a person who has had to repair service or renovate a dwelling for the reason that of an extraordinary weather party than those in the Midwest (24%) or Northeast (23%). That may be a single of the good reasons why 24% of people in the West are exceptionally possible to update their household to shield against a weather event in the upcoming year, when compared to 13% in the Midwest.

Saghir included, “The impact of climate transform and intense climate on household layout is a little something we have been intently observing for various yrs now. Home owners are looking to shield their residences and their families inside of these households. At James Hardie, our items are Engineered for Local climate® to deliver dependable defense. Fiber cement siding is noncombustible and helps secure residences versus severe climate, these types of as flooding, wind, and hearth. We have found a marked maximize in our consumers choosing Hardie® siding with the goal of assisting guard their properties from the features.”

Exterior Design and style and Coloration: When it arrives to standing out on the block, house owners have the blues.

According to this year’s survey effects, the future of U.S. neighborhoods seems quite colorful. Dark blue (46%) is the most well-liked option for householders when it will come to bold shades when selecting their prime 3, followed by gray (45%), dark eco-friendly (39%) and light blue (39%). It is really a personal selection, as much more than 4 in 5 (82%) owners say the appear and layout of their home is an chance to specific them selves.

“Shade is one particular of the very first factors you see about a home—and all people needs very low-upkeep hues that very last. Which is why Hardie® siding with our proprietary, lengthy-lasting ColorPlus® Technology complete, is the prime preference for siding and exterior structure,” claimed Jamal Saghir, Director of Products and solutions at James Hardie.

Hardie® products are designed with ColorPlus® Technologies finishes that come in additional than 700 colors and are baked on to the board to develop a lively, reliable finish that is engineered to lower fade or discoloration from UV rays, with a 15-calendar year restricted warranty. 

“With the latest launch of our Magnolia Household | James Hardie Selection, we have sought to make it simpler than at any time for house owners to change and personalize their home’s exterior. Curated by Joanna Gaines, the Collection functions a palette of attractive, earthy colours and a assortment of siding merchandise, which includes traditional plank, shingle, and board-and-batten kinds,” claimed Saghir.

To discover extra about the reliable defense and limitless style alternatives of Hardie® siding pay a visit to

Supply: The James Hardie Study was done by Wakefield Investigate amongst 1,000 nationally agent U.S. house owners of one spouse and children or multi-family households involving Oct 13 and October 18, 2022.

James Hardie Constructing Products Inc.

James Hardie is the North American leader in fiber cement house siding and exterior design and style solutions. Hardie® solutions provide long long lasting beauty and unlimited layout choices with reliable defense and very low servicing. As the #1 producer and marketer of superior-performance fiber cement creating options, James Hardie gives siding and components for every single design and style. Hardie® items are non-combustible and stand up to temperature and time even though empowering home owners and making professionals to attain the home of their goals. James Hardie operates with an inclusive firm lifestyle, and an unwavering determination to Zero Harm. The organization proudly employs a numerous workforce of about 3,000 workers across operations in North The us.

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